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Privacy Policy for Araura Inc.

Effective Date: January 1, 2024
 

Araura Inc. (“Araura”, “we”, “our”, or “us”) respects your privacy and is committed to safeguarding your personal data. This Privacy Policy describes how we collect, use, disclose, and protect information when you access or use:

  • The araura.ar website

  • The faes.ar website

  • The Faes AR desktop application, a product owned and operated by Araura Inc.

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1. Scope

This Privacy Policy applies to all users of our websites and the Faes AR application, and outlines our practices regarding the collection, use, and retention of personal data.

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2. Key Commitments

  • We do not store or record facial likeness or video feed data.

  • We do not collect biometric identifiers.

  • We do not sell or rent personal data.

  • We provide clear user controls over consent, cookies, and data preferences.

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3. Information We Collect

We collect only what is necessary to operate our services.

a. Personal Identifiers

  • Name and email address (account creation or contact form)

  • Social login credentials (if used)

  • Payment and billing information (when applicable)

b. Usage Data

  • Device information, OS, language

  • Feature usage (aggregated, anonymized)

  • Diagnostics and crash reports (if opt-in)

c. AR Processing Data (Faes AR)

  • The app processes your camera feed locally in real-time to apply AR overlays.

  • No video or facial likeness data is stored or transmitted.

d. User Content

  • Scene presets, saved character configurations

  • Any optional metadata you provide (e.g., character names)
     

4. How We Use Your Information

  • To deliver and support our services

  • To personalize the user experience

  • To troubleshoot and improve functionality

  • To process payments (if applicable)

  • To fulfill legal obligations
     

5. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and UK, we process data under Article 6 of the GDPR:

  • You have given consent

  • It is necessary for the performance of a contract

  • It is in our legitimate interest to provide and improve services

If you do not provide required personal data, some features (e.g. ownership of digital objects in Faes AR) may not function.

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6. Sharing and Disclosure

We do not sell or rent your data. We may share data with:

  • Service providers (e.g., cloud storage, email, payment processing), under contractual obligation

  • Authorities when legally required

  • Successors in case of a merger, acquisition, or asset sale

Data shared is always minimized and purpose-specific.

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7. International Transfers

Your personal data may be transferred and stored outside your country, including in the United States. We implement safeguards such as Standard Contractual Clauses (SCCs) where legally required.

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8. Data Retention

  • Account data is retained while your account remains active.

  • AR content is user-controlled and stored locally unless explicitly uploaded.

  • Diagnostic logs (if opted-in) are deleted after 90 days.

  • You will be notified if your data is kept beyond these periods.
     

9. Security Measures

  • Encrypted transmission using TLS

  • Secure storage and access controls

  • Local-only video processing for AR features

  • Employees and contractors are under strict confidentiality agreements

Despite these measures, no system is 100% secure. We recommend users safeguard their own devices.

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10. Your Rights (GDPR / UK GDPR)

You may exercise the following rights:

  • Access your data

  • Correct inaccurate data

  • Delete your data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

To exercise any of the above rights, email privacy@araura.ar or info@araura.co. We may request identity verification.

You also have the right to lodge a complaint with your local supervisory authority.
EU residents can refer to: https://edpb.europa.eu/about-edpb/board/members_en

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11. Cookie Policy

We use cookies and similar technologies on our websites:

a. Types of Cookies

  • Functional – Remember preferences (e.g., login state)

  • Analytical – Understand usage patterns

  • Targeting – Improve relevance of content

  • Third-party – Used by embedded platforms (e.g., YouTube, analytics)

You can disable cookies in your browser, though this may affect functionality.
 

12. Do Not Track

Our sites do not respond to “Do Not Track” (DNT) browser signals. Third parties interacting with our platform may not respect DNT either.
 

13. Children’s Privacy

Our services are not directed at children under 13 (or 16 in jurisdictions with stricter laws). We do not knowingly collect data from minors. If you believe we have, contact info@araura.co to request deletion.
 

14. Changes to This Policy

We may update this policy as required by law or as our services evolve. When updated, we will change the “Effective Date” and may notify users via the site or app. We recommend checking this policy periodically.
 

15. Contact Us

For questions, concerns, or data-related requests:

Araura Inc.
Email: info@araura.co or privacy@araura.ar
Website: www.araura.ar

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